Charity work for Dimension Data.

Following a company-wide draw, an incredible 20,600 euros were raised from this artwork.
“That’s a lot of bicycles for children in Africa!!”
Marta Duponselle, Senior Marketing Manager, Dimension Data.
As part of the When the Fox met The Rooster project, a special artwork was created specific to Team Dimension Data, as a mechanism to generate focus and potential revenue for the Qhubeka Charity.I am grateful to Marta Duponselle, Senior Marketing Manager at Dimension Data, for facilitating this opportunity.
Team Dimension Data for Qhubeka raises funds for the Qhubeka Charity to mobilise people on bicycles in Africa, as part of the #BicyclesChangeLives Campaign.
Simply put, having a bicycle changes lives by increasing the distance people can travel, what they can carry, where they can go, and how fast they can get there.​​
How do bycicles changes lives?
1 bicycle = increased s​chool attendance
2 hours saved for every 10km travelled by bike
When a learner cycles to school R200 is saved on transport costs every month
A child gets to school 75% quicker
A bicycle means a person can carry 5x more
A child with a bicycle can cover 4 x the distance than a child who has to walk
Kids who ride a bicycle to school achieve up to a 59% improvement​​


All artwork and images © James Straffon 2017.